Skittles is renowned for its delicious and iconic treats, making it a household name. That's why Sobeys has joined forces with Skittles to craft an exceptional experience: Skittles desserts.

The objective was to develop a Go-To-Market (GTM) strategy leveraging the established Sobeys/Safeway & Foodland brand,p and showcasing these delectable desserts across all platforms, including print, point-of-sale (POS), and digital channels. Our aim was to maintain the momentum established with previous bakery programs and generate buzz and anticipation for the exciting new Skittles Dessert collection.