Foodland
Foodland is the friendly neighbourhood grocer, connected to locally grown and produced items and to the people who make the community what it is.
The food truck initiative will roll out at strategic high-traffic Foodland locations in collaboration with franchisees across Ontario. These stores will draw both existing patrons and newcomers, presenting an opportunity to raise awareness and foster repeat business for Foodland. Leveraging the Foodland food truck, we aim to vividly bring the brand to life through immersive local community experiences, ultimately enhancing overall brand recognition. Additionally, this initiative empowers our franchisees to forge deeper connections with the community and customers alike.