We wanted to create a brand affinity application that rewards members for maintaining and growing their financial products and services, increase referrals by loyal members, and find ways to automate the process operationally and more.

What we wanted to communicate was to reinforce the NCU brand and showcase ‘Northern Hospitality’, acknowledge / congratulate members for their financial milestones, illustrate it literally ‘pays’ (through a unique point system) to be a Northern member, and to promote additional products and services.